Automatically engage with your customers!
Automated emails average 70.5% higher open rates and 152% higher clickthrough rates than “business as usual” emails, according to Epsilon. Why is automation such an effective marketing tool? The beauty is in the simplicity of it all: you identify a certain user action, nail down the perfect response to it, and ensure that this response is automatically sent each and every time. You’ll never miss an opportunity to share your message — and once you set it up, the “trigger-and-action” system will do all the work for you.
Contrary to popular belief, automation is anything but cold or impersonal. Think about it: if a user signs up for your service, you want to thank them and show them they’ve made the right choice, right? But if business is booming and you’re getting tons of new users (go you!), you don’t exactly have time to even keep track of everyone streaming in, let alone send out individual messages. Instead, you can craft an onboarding email campaign that’s automatically sent to each new user’s inbox. This way, you know your brand messaging is hitting the mark every time, and your new customers feel welcomed and get an “in” right away.
How else can you automatically engage with customers? Beyond welcome emails, there are birthday emails, purchase follow-ups, product recommendations, abandoned cart reminders, promotions of new content, and tons of customizable options to track, nurture, and ultimately convert leads into customers. For example, you can set up an automated email containing relevant info for subscribers who recently visited a certain page of your website. Not only do you know you’re sharing your message with its exact target audience, but you’ve made it easier (and timelier!) than ever for them to use your products or services.
Once you set up your trigger-and-action system(s), you can automatically reach your audience without feeling drained by all of the typical time and effort. You can plan your success ahead of time… and we can help!
RMM’s proven approach to email marketing success includes:
- Email Automation Architecture
- Campaign Build & Content Creation
- Design and Delivery
- Campaign Scheduling
- Campaign Metrics