Spread the word! Make it matter!
“Fortune favors action.” ― Sophia Amoruso, #GIRLBOSS
Let’s get to the heart of marketing: if you want leads, if you want engagement, if you want your business to get the serious boost it deserves, you need to go out and find it. That’s why outbound marketing still has a major place in this world. An effective marketer doesn’t completely shun outbound marketing in favor of content marketing, social media marketing, newsletters, SEO and so on — they pair the two sides of the industry for maximum impact.
So what exactly is outbound marketing?
It’s probably what comes to mind when the average person hears the word “marketing.” Think of all of the “old school” tenets of getting the word out: cold-calling, direct mail, advertisements on the TV or radio,, telemarketing, sales flyers, or advertisements in newspapers all fall under the outbound marketing umbrella. Instead of creating content to draw people in and convert them over time, you’re bringing knowledge or information about your company directly to them – and initiating step one of a potentially profitable business relationship.
How do you mix inbound and outbound marketing?
In today’s fast-paced, content-driven world, there is still a place for outbound marketing. Familiarity alone makes it an irrepressible part of any marketing strategy. It’s become so ingrained in day-to-day life that many consumers specifically look for new information through media like television, newspaper, and radio ads – or at the very least, they’re receptive to it. And since it directly promotes your product or service to a larger audience, it improves your chance of making the all-important first contact with potential customers.
Once you’ve set up a strong outbound marketing strategy to initially attract customers, a much larger audience has the potential to dive into all of those genius inbound marketing resources you’ve created. See why we swear by the mix?
RMM’s proven approach to Outbound Marketing success includes:
- Outbound Architecture
- Design and Implementation
- Measure Outcome
- Event Planning
- Measure Results