Tell a compelling story!
Picture this: Your dream customer opens Google, types in a question that just so happens to be your specialty, and hits “Search.” Does any of your content appear in the results? If not, you are missing out on one of the most exciting ways to grow your business: content marketing.
Content isn’t King, it’s the Kingdom. ~ Lee Odden, TopRank Marketing
Content marketing is a strategic way to attract and retain a niche audience by creating and distributing high-quality content. It allows you to tell a compelling story, prove your relevance in specific search results, and drive profitable customer action. The goal: engage, engage, engage.
Every time you produce quality content geared toward your ideal customers, you position yourself a little bit more as a thought leader within your industry. Even better, you prove to your prospects that you care about creating open channels for learning and engagement. It’s the perfect combination of high-level expertise and ground-level candor that will attract new customers and retain them for the long haul.
What if you don’t have the time or resources to produce quality content?
That’s where we step in. At Ripple Marketing Mix, our team of certified content marketing specialists will take the reins and help you regularly share extraordinary content. But before we begin crafting the blog posts, articles, guides, infographics, case studies, white papers, and other marketing materials that will appeal to your ideal customers, we take a step back and strategize:
Plan: Who is your target audience and how can we most effectively reach them? We’ll help you identify your current (and future) customers and conduct research to determine the needs, interests, goals, and challenges that all factor into what they want.
Create: Once we fully understand your ideal customer, our team of experts will create valuable and interesting content tailored toward them.
Distribute: Finding the right distribution channel(s) is just as important as writing the content itself. We’ll seek out multimedia channels to deliver your content to the right people, in the right place, at the right time.
Analyze: There’s no room to settle in the world of content marketing. We stay on our toes, analyzing our results to improve our strategies and consistently bring in new visitors alongside satisfied and entertained customers.
RMM’s proven approach to content marketing success includes:
- Content Architecture
- Target Audience Development
- Content Creation and Mapping
- Editorial Calendar Creation
- Content Maintenance