What is a buyer persona? Simply put, a buyer persona is an in-depth profile of the characteristics and background information that make up your ideal customer. The most effective buyer personas consist of information gathered from market research and interactions...
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Did the new year bring you motivation to grow your business? If you’re motivated and ready, why not start this year by getting to know your customers better! Especially, that one driving factor that will help you create a strategic...
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  If you are like most gym owners you probably have some form of social media for your gym whether it’s a facebook page, twitter, instagram etc. However, if you are like most gym owners you probably only created these...
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